Scott Galloway has argued that people should follow their talents to make money, and passions can stay on the sideline until financial security is established.

After working with many teenagers, I’ve seen both sides.

As our focus is balance in the college list creation, there needs to be a sense of nuance around reach schools. The acceptance rates are dropping so low at some colleges, the sense of reach may need to be reframed.

The best time is probably earlier than families think it would be, and later than some parents make it seem. While the second semester of junior year is when the process becomes official, the foundation for strong applications is built throughout high school.

Too often, families fall into an “Ivy or bust” mindset for high-achieving students - assuming that if they can get into an elite school, they should go. But ability doesn’t automatically equal fit.

This is an important point: not all high schools offer calculus nor physics courses. Colleges will be able to review the available classes via the counselor report in your application. However, if your school offers these classes and you don’t have them at least in your senior year schedule, it could negatively impact admission to highly-selective programs.

As college decisions roll out, acceptance videos become hard to avoid. Should students post? Yes. Should students be mindful? Also, yes.

It’s now been about a month since you submitted your early applications. Maybe you’ve been able to take a little breather while Early Action decisions are slowly trickling in. Maybe you didn’t receive the Early Decision outcome you hoped for. Either way, Regular Decision offers a fresh start—and a chance to show colleges all you’ve accomplished during first semester.

Tips for Seniors surviving decision season over the holidays.

Your mailbox is flooded with love from colleges’ admissions departments. Does it have anything to do with your student’s chances of admission? It doesn’t

College admissions can feel overwhelming, especially with so many conflicting messages online. My role is to help you filter out the noise and focus on what truly matters — authenticity, balance, and strategy that fits your student.

When a New York Times article revealed that Tulane University penalized a high school after a student backed out of an Early Decision agreement, it reignited debate about fairness in college admissions. Early Decision can offer higher acceptance rates—but it also locks families into financial commitments before aid packages are known. For students and parents, the question isn’t just about getting in—it’s about what that decision might truly cost.

Not ready for the November 1 early decision or early action deadlines? Learn what to do next — and why regular decision might be your best move.

With AI replacing entry-level coding roles, computer science students need more than just programming skills. Discover how to choose majors and career paths that keep your student competitive and in demand after graduation.

With over 3,000 colleges in the U.S., it’s no wonder families feel overwhelmed. This blog walks you through how to build a smart, balanced college list—from assessing GPA to evaluating fit and values. Whether you’re just starting or deep into the search, these six steps will help you stay focused and organized.

When is the best time for Juniors to create their Common App account and get to work? Does your college list have schools on it that use the common app? And are you sure you will be applying to those or others like them? Your decision lies in the answer to that question.

How do we help students realize what a big or small college actually is?

With my own process and some new perspective, it’s been highly enlightening